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10 01, 2018

Networking – Follow-up

By |2018-01-10T14:52:17+00:00January 10th, 2018|communication, learning, marketing|2 Comments

This is the 3rd post in a series of three concerning networking. How good are we at follow-up? You attend well-organised business networking events. You meet great individuals, connect well with two or three at each event and exchange cards. What do you do then? How good is my follow up?  How good is yours? [...]

9 01, 2018

Networking – After Your Elevator Pitch

By |2018-01-10T09:34:58+00:00January 9th, 2018|communication, learning, marketing|Comments Off on Networking – After Your Elevator Pitch

I assume your elevator pitch (covered in my preceding newsletter/post) struck a cord and that your active but low-keyed networking actions described in this post will assist in turning requests of “tell me more” into an interesting discussion. How you react might just be the start of a long-term business relationship. […]

3 12, 2017

Networking – Elevator Pitch

By |2018-03-19T13:30:04+00:00December 3rd, 2017|communication, marketing|Comments Off on Networking – Elevator Pitch

Do you go to networking events and find them to be quite useless as you never get any financial gain out of attending? This is not my experience. There is a lot you can do to ensure that you get business from such events. A very important element of a networking event is your elevator [...]

28 01, 2015

LinkedIn and business revisited

By |2016-10-26T08:12:22+00:00January 28th, 2015|communication, learning, marketing|Comments Off on LinkedIn and business revisited

Earlier this month I attended a very interesting seminar about Online Marketing which covered Social Media including LinkedIn. Some of the attendees were not convinced that they should spend time on LinkedIn. I differ. LinkedIn has become a must. I find that LinkedIn is a very useful expanded business card. In doing my homework before [...]

28 11, 2014

Subscriber list building

By |2016-10-26T08:12:22+00:00November 28th, 2014|communication, marketing, organisation|Comments Off on Subscriber list building

Do you actively do list building? Do you actively try to expand the number of persons who read your posts or newsletters? Recently I had a discussion with a gifted blogger about the value of list building and how to go about it. She built a following of fans organically by virtue of excellent content [...]

25 02, 2014

Face-to-face marketing vs. social media

By |2016-10-26T08:12:22+00:00February 25th, 2014|communication, marketing|3 Comments

How much time and energy do you exert on maintaining a social media profile? How often do you post on Facebook, LinkedIn and Twitter? Is it worth it? Should you spend much time on your on-line efforts including social media? Or should you rather spend more time on face-to-face networking and relationship-building activities?  Which will [...]

12 07, 2013

LinkedIn and business

By |2016-10-26T08:12:23+00:00July 12th, 2013|communication, learning, marketing|Comments Off on LinkedIn and business

All my clients have a degree of awareness about the importance of Social Media. Many are already on LinkedIn, Facebook and Twitter.  However, very few are really convinced of the merit of spending more than the minimum amount of time on these social media platforms. Perhaps it’s a generational thing. Young clients display no hesitation [...]

30 04, 2013

Ten deadly marketing sins

By |2016-10-26T08:12:23+00:00April 30th, 2013|marketing|Comments Off on Ten deadly marketing sins

The majority of entrepreneurs have no formal marketing plans. They depend on delivering professional work and then on repeat business and on referrals by satisfied clients. ABPLAN has assisted many in developing the necessary plans. Philip Kotler, marketing’s doyen, wrote the book Ten Deadly Marketing Signs – Signs and Solutions in 2004. In this brief [...]

20 09, 2012

Extraordinary Customer Service – 7 Steps

By |2016-10-26T08:12:23+00:00September 20th, 2012|communication, execution, marketing|Comments Off on Extraordinary Customer Service – 7 Steps

A client brought an article about extraordinary service to my attention. The example in the article comes from the hospitality industry. However, the seven recommended steps are applicable to any company. Any company with clients should provide extraordinary service. What is your experience? Would you agree that most provide a dead-average service not worth a [...]

31 05, 2012

PowerPoint presentations: interesting or boring

By |2016-10-26T08:12:23+00:00May 31st, 2012|communication, learning, marketing|2 Comments

Have you been subjected to talks with PowerPoint presentations that bored you to distraction? When I notice that a speaker is going to use a PowerPoint presentation, I am all anticipation: Is it going to be interesting or boring? Probably boring. Is that not also your expectation? How often have you been exposed to a [...]