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communication

28 02, 2018

The role of systems in creating success

By |2018-02-28T14:23:20+00:00February 28th, 2018|communication, execution, leadership, management|Comments Off on The role of systems in creating success

Why do so few entrepreneurs put a proper set of systems in place? Most entrepreneurs progress far in an intuitive and practical manner. In the course of building their companies, many install two or more excellent systems. However, this is often done piecemeal and not as part of a greater scheme of things. […]

10 01, 2018

Networking – Follow-up

By |2018-01-10T14:52:17+00:00January 10th, 2018|communication, learning, marketing|2 Comments

This is the 3rd post in a series of three concerning networking. How good are we at follow-up? You attend well-organised business networking events. You meet great individuals, connect well with two or three at each event and exchange cards. What do you do then? How good is my follow up?  How good is yours? [...]

9 01, 2018

Networking – After Your Elevator Pitch

By |2018-01-10T09:34:58+00:00January 9th, 2018|communication, learning, marketing|Comments Off on Networking – After Your Elevator Pitch

I assume your elevator pitch (covered in my preceding newsletter/post) struck a cord and that your active but low-keyed networking actions described in this post will assist in turning requests of “tell me more” into an interesting discussion. How you react might just be the start of a long-term business relationship. […]

3 12, 2017

Networking – Elevator Pitch

By |2018-03-19T13:30:04+00:00December 3rd, 2017|communication, marketing|Comments Off on Networking – Elevator Pitch

Do you go to networking events and find them to be quite useless as you never get any financial gain out of attending? This is not my experience. There is a lot you can do to ensure that you get business from such events. A very important element of a networking event is your elevator [...]

27 02, 2017

Lead change with emotion

By |2017-11-27T09:05:20+00:00February 27th, 2017|communication, culture, execution, leadership|Comments Off on Lead change with emotion

Have you tried getting superb ideas accepted in your organisation just to see matters dying on you? People nodded their heads, agreed and did very little or nothing afterwards. Closely heed the principles of leading change aimed at gaining the support of your team members or of a client. Owners of micro or small businesses [...]

31 08, 2016

Delight your clients?

By |2016-10-26T08:12:21+00:00August 31st, 2016|communication, culture, management|1 Comment

How often do you revisit a company because of its over-the-top service? Be candid, not often. (Examples – hotels, restaurants.) How often do you cut a company loose because of terrible service? Often. (Examples – an airline, an IT company, a cell phone company, a dry cleaner.) […]

28 01, 2015

LinkedIn and business revisited

By |2016-10-26T08:12:22+00:00January 28th, 2015|communication, learning, marketing|Comments Off on LinkedIn and business revisited

Earlier this month I attended a very interesting seminar about Online Marketing which covered Social Media including LinkedIn. Some of the attendees were not convinced that they should spend time on LinkedIn. I differ. LinkedIn has become a must. I find that LinkedIn is a very useful expanded business card. In doing my homework before [...]

28 11, 2014

Subscriber list building

By |2016-10-26T08:12:22+00:00November 28th, 2014|communication, marketing, organisation|Comments Off on Subscriber list building

Do you actively do list building? Do you actively try to expand the number of persons who read your posts or newsletters? Recently I had a discussion with a gifted blogger about the value of list building and how to go about it. She built a following of fans organically by virtue of excellent content [...]

27 03, 2014

Mindfulness vs.mindlessness (auto pilot)

By |2016-10-26T08:12:22+00:00March 27th, 2014|communication, culture, leadership|Comments Off on Mindfulness vs.mindlessness (auto pilot)

This month I scouted around for a topic consisting of one idea only with a few examples of how this one idea is applied in practice. I found “mindfulness”.  The nice thing is that anyone can immediately express some opinion about what it could mean as opposed to “mindlessness”. […]

25 02, 2014

Face-to-face marketing vs. social media

By |2016-10-26T08:12:22+00:00February 25th, 2014|communication, marketing|3 Comments

How much time and energy do you exert on maintaining a social media profile? How often do you post on Facebook, LinkedIn and Twitter? Is it worth it? Should you spend much time on your on-line efforts including social media? Or should you rather spend more time on face-to-face networking and relationship-building activities?  Which will [...]